Agenda

Free Attendees: Please be punctual, sessions start on time.
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Wednesday, December 4

All times in Central Time

12/04/2024 - 11:00am

12/04/2024 - 11:00am
12/04/2024 - 11:00am
  • Workshop

WORKSHOP: Liability Waivers (and other legal docs): Protecting Your Gym From Legal Risks

In this workshop, we’ll cover the essential legal documents every gym owner needs to have airtight, with a special focus on the liability waiver.

Matthew Becker | Founder and Lead Attorney, Gym Lawyers PLLC

 


 

Thursday, December 5

All times in Central Time

12/05/2024 - 9:00am

12/05/2024 - 9:00am
12/05/2024 - 9:00am

Full Body Workout Powered by Fitness On Demand

Be guided through 35-minutes of easy-to-follow BODYCOMBAT™. All you need is a mat and some motivation for this high-energy, martial art-inspired workout that fuels cardio fitness and strengthens your whole body.

Andy Peat | CEO, Fitness On Demand
Dan Cohen | Program Director, BODYCOMBAT and LES MILLS CORE
Rachael Newsham | Program Director, Les Mills

12/05/2024 - 10:00am

12/05/2024 - 10:00am
12/05/2024 - 10:00am
  • Social

Kickoff to SUCCEED! – Where Innovation Meets Motivation

Join our founder and CEO, Josh Leve alongside our dynamic VP Sara Allen, as we officially launch the biggest virtual fitness conference of the year!

Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!
Sara Allen | VP of Business Development, Fitness Business Association

12/05/2024 - 10:30am

12/05/2024 - 10:30am
12/05/2024 - 10:30am
  • Business
  • Technical
  • Featured

KEYNOTE: Embracing AI in the Fitness Industry

Join Lauren Shroyer, VP of Product and Innovation at ACE, for an insightful keynote exploring artificial intelligence's transformative power in the fitness sector and the importance of upskilling and forging strategic partnerships to stay ahead in this rapidly evolving industry.

Lauren Shroyer | Vice President of Product Development and Innovation, American Council on Exercise

 


 

Friday, December 6

All times in Central Time

 

 

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Saturday, December 7

All times in Central Time

12/07/2024 - 8:00am

12/07/2024 - 8:00am
12/07/2024 - 8:00am
  • Featured

KEYNOTE: How to Stand Out from the Crowd, Rise Above the Rest with Innovation, Determination, and Audacity

Kick off your weekend SUCCEED! experience with one of the fitness industry's icons, Randy Hetrick.  Randy will get you inspired, informed, and hyper-focused on identifying your why and the tactics necessary to transform your 2024!

Randy Hetrick | Founder, TRX, OutFit

12/07/2024 - 9:00am

12/07/2024 - 9:00am
12/07/2024 - 9:00am
  • Business
  • Technical

Fireside Chat with ACE: Beyond Exercise Programming: Building Deep Connections Is the Future of Fitness

Dive into a world of understanding, empathy, and unconditional positive regard, creating a unique space in the lives of your clients that AI can NEVER replace. For over a decade, ACE has been shaping personal trainers into experts of behavior change coaching. Now, more than ever, you must seize the opportunity to connect with clients, fuel their intrinsic motivation, and guide them towards a joyful embrace of positive lifestyle changes.

Lauren Shroyer | Vice President of Product Development and Innovation, American Council on Exercise
12/07/2024 - 9:00am
  • Technical

Recovery Recharge: A Guided Workout for Fitness Pros

Join Dane Robinson for an experiential overview of intentional programming behind recovery-focused workouts. Dane will share key insights into smarter recovery programming, providing direction on how and why this can be an integral component of a well-rounded exercise regimen for the everyday athlete. Attendees will leave the session with a blueprint for a recovery-focused workout they can utilize with clients.

Dane Robinson | Owner/Developer, Fit Pro Gameplan Fitness Career Coaching System
12/07/2024 - 9:00am
  • Technical

Frailty is On the Rise, Get Your Clients STRONG, Fast!!

Join Robert for this presentation as he dives deep into the world of frailty and a special selected series of exercises and lifting strategies that can help get your clients really strong, quickly.

Robert Linkul | Owner, Training The Older Adult (TOA)

12/07/2024 - 10:00am

12/07/2024 - 10:00am
12/07/2024 - 10:00am
  • Business

5 Connection Points That Are Not Social Media

Explore the power of media, dive into how to create partnerships, and practice speaking to potential customers with direct communications. Never fear a social media outage again.

Jessica Maurer | Director of Operations and Product, JHM Fitness & FIT4MOM
12/07/2024 - 10:00am
  • Business

The Ultimate New Client Acquisition Tool Kit… and How to Use It

Whether you are new to personal training or a seasoned independent trainer, unlocking new client acquisition is an art of exceeding expectations from the very start. In this course, we equip you with a comprehensive collection of new client resources such as intake forms, email templates, welcome kits, and client contracts and waivers.

Billy Polson | Founder/Owner, DIAKADI Fitness
12/07/2024 - 10:00am
  • Business

Navigating Nutrition Coaching for Profits

Navigating nutrition coaching for profits requires knowledge of the laws of 46 regulated States, intelligent planning, and thoughtful execution. Becoming a nutrition specialist increases your serviceable market and deliverables. It can help you define and refine your niche to maximize profitability and add scale.

Dr. Brian Biagioli | Graduate Program Director for Strength & Conditioning, University of Miami
12/07/2024 - 10:00am
  • Technical

Avoiding Corrective Exercise Purgatory

Corrective Exercise has been around for two decades, yet many fitness professionals still struggle to implement effective corrective exercise protocols. Corrective exercise works when implemented to have a positive impact on a specific movement inefficiency and progressed over time. Avoid corrective exercise purgatory by systemizing your protocols and have a bigger impact on your clients’ results.

Gini Grimsley | Director of Fitness Product, VASA Fitness

12/07/2024 - 11:00am

12/07/2024 - 11:00am
12/07/2024 - 11:00am
  • Technical

Successful Strength-Based Group Training

Traditionally, group workouts have been focused more on cardio, mobility or general exercise. But as the population becomes focused on longevity, the demand for strength-based programming is growing and intermediate/advanced level trainers can capitalize on this opportunity. How do you navigate participants at different levels of ability and experience? How do you manage access to equipment while delivering a safe & effective strength training experience in a group?  This session will cover it all!

Logan Dube | Director of Education, getppsc.com
12/07/2024 - 11:00am
  • Business
  • Technical

Upskilling Personal Training: Meet The Hybrid FitPro

Join Bob, the Trainer-of-Trainers & a business strategist, who will take you through is "Blueprint-for-Success" that will build both resiliency & income growth into your business. Audience Skill: Beginner, Intermediate & Advanced.

Bob Esquerre | CEO, Esquerre Fitness Group International
12/07/2024 - 11:00am
  • Business
  • Technical

The Sold-Out Class Strategy

This 2.5 instructor pre-con workshop emphasizes capitalizing on your unique coach persona, understanding the biochemical journey of a member in a class, and how to create a replicable class experience without wasting energy. Based on research used to create Hollywood blockbusters and Dane Robinson’s experience coaching fitness on-camera, this is your Sold-Out Class Strategy!

Dane Robinson | Owner/Developer, Fit Pro Gameplan Fitness Career Coaching System
12/07/2024 - 11:00am
  • Technical

A NEW Fall Risks Diagnosis for Older Adults - "Potentiapenia"

Robert will teach attendees how to assess their client's ability to produce power and how to implement a program design that will improve their power output.

Robert Linkul | Owner, Training The Older Adult (TOA)

12/07/2024 - 1:00pm

12/07/2024 - 1:00pm
12/07/2024 - 1:00pm
  • Technical

Quick Fixes Vs. Long-Term Solutions: Guiding Your Clients Towards A Healthy Approach to Nutrition

When clients seem to want to “lose 30 lbs in 30 days,” it can be challenging for a coach and trainer to get the desired results and manage their expectations. In this presentation, we’ll cover how to assess a client’s nutrition foundation and lifestyle to clarify their expectations. From there, we’ll discuss how helping clients’ awareness will help them achieve lasting, more meaningful change.

Gianna Masi | Manager of Nutrition Education & Innovation, Stronger U Nutrition
12/07/2024 - 1:00pm

The Leads Every Day Playbook™

Join this session to learn a simple and easy-to-implement system to generate leads every day, and get new clients every week in your business. Imagine waking up each morning, knowing that a fresh batch of leads is waiting for you. No more feast and famine. No more relying on luck. Just a steady stream of potential clients eager to experience the transformation you offer.

Sean Greeley | Founder & CEO, NPE
12/07/2024 - 1:00pm
  • Business

The Referral Accelerator: A Proven System to Generate a Ton of New Leads on Autopilot

The Referral Accelerator will provide you with 4 key strategies that you can use inside your fitness business to accelerate referrals.

Ryan Obernesser | CEO, O.B. Training Inc.
12/07/2024 - 1:00pm
  • Business
  • Technical

The Functional Aging Training Model: The Biggest Opportunity in Fitness History

Join Dr. Dan Ritchie from the Functional Aging Institute as he discusses why training the mature market or over 55 crowd is really the biggest and best business opportunity in fitness.

Dan Ritchie | President & Co-Founder, Functional Aging Institute

12/07/2024 - 2:00pm

12/07/2024 - 2:00pm
12/07/2024 - 2:00pm
  • Technical

7 Things Every Elite Trainer Should Know How to Do

Get a clear roadmap for the essential skills that differentiate elite trainers from the green trainers. And if you're a fitness business owner who hires coaches, this session will give you a roadmap for a coach career path.

Michael Hughes | CEO, Gymnazo
12/07/2024 - 2:00pm
  • Business

5 Keys to Exceptional Leadership

Fear not! You can learn to be an exceptional leader who inspires and motivates your team to greatness. There are 5 key elements to master in becoming an outstanding leader and they are the topics of this presentation. This session is for owners, managers, and anyone who aspires to lead others.

Mark Nutting | Owner, Jiva Fitness
12/07/2024 - 2:00pm
  • Business

How to Elevate Your Career from Fit Pro to Wellness Pro, and Why!

We will discuss the difference between being a Fitness Pro and a Wellness Pro and why it matters to the growth of your business.

Debbie Bellenger | Founder & CEO, Body By Definition Advisory and Education Services
12/07/2024 - 2:00pm
  • Technical

From Cycles to Transitions: Support Your Client's Hormonal Health Through Exercise

Discover how to customize exercise routines for your female clients to comprehensively support their hormone health. Whether your clients are navigating the ups and downs of menstrual cycles, facing the challenges of perimenopause, or simply seeking to boost energy and recovery, this talk will provide you with valuable insights and practical strategies. 

Jenna Zaffino | Founder, jennazaffino.com

12/07/2024 - 3:00pm

12/07/2024 - 3:00pm
12/07/2024 - 3:00pm
  • Business

The Art of Building Client Trust

The most challenging thing about establishing trust in this gym environment is that trust is earned and built; not given. In this presentation, I will provide some simple, yet effective strategies to help utilize the art of building trust within personal training to maximize client engagement and retention.

Brittany Todd | Owner and Founder, Fluorescent Fitness
12/07/2024 - 3:00pm
  • Business

The Secret Language of Seniors: Marketing to the 55+ Population

We will explore some of the pitfalls of relying on contemporary “digital” marketing to attract the 55+ members and discuss some of the options that better connect with, and are more easily understood by, this all-important target demographic.

Cosmo Wollan | Senior Executive, Synergy Cubed
12/07/2024 - 3:00pm
  • Business

Coffee is for Closers - Selling Fitness Easier

It's time for a shift from telling people what they need to consulting on their path to success. This session will provide you with a framework to enhance your personal training sales conversion rate.

Gini Grimsley | Director of Fitness Product, VASA Fitness
12/07/2024 - 3:00pm
  • Technical

Heat, Cold, and the Benefits of Being Uncomfortable

You will learn the multifaceted approach to not only physical health, but also life and career success. You will walk away with a clear understanding of how to use these modalities, along with exercise and more, in your weekly routines.

Michael Ricchio | Owner, MAR Health & Performance

 


 

Sunday, December 8

All times in Central Time

12/08/2024 - 8:00am

12/08/2024 - 8:00am
12/08/2024 - 8:00am
  • Featured

Keynote: Engineering Human Performance

Join Ty Sevin, the President of Keiser as he discusses the secrets to developing a lifelong passion for continuing personal improvement. 

Ty Sevin | President, Keiser

12/08/2024 - 9:00am

12/08/2024 - 9:00am
12/08/2024 - 9:00am
  • Business

Integrating Mindset, Nutrition, Movement, and Recovery: The Exos Approach

Explore the groundbreaking Exos Training System, refined through over 20 years of research and fieldwork with athletes, tactical operators, and Fortune 500 teams. This session highlights our holistic approach, integrating Mindset, Nutrition, Movement, and Recovery, to optimize human performance across all domains.

Rich Pruett | Director of Performance, Exos
12/08/2024 - 9:00am
  • Business
  • Technical

Mastering Your Craft! Specialization Strategies With ISSA

Learn how diversifying your fitness offerings can attract new clients, improve client retention, and boost your bottom line. This keynote will cover different modalities, from traditional strength training to innovative wellness services, and how to integrate them into your business seamlessly.

John Bauer | Content Developer, ISSA
Johnny August | Director of Education & Recruitment Solutions, ISSA
12/08/2024 - 9:00am
  • Business
  • Technical

Blueprint for Fitness Success: Unveiling the Path to an Incredibly Successful Career

Dive into the evolving landscape of the fitness industry and discover how to stay ahead of the curve. This session will equip you with the essential skills, mindset, and strategies needed to maximize your potential, attract loyal clients, and build a sustainable, lucrative and thriving fitness career.

Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!
Liz Rodriguez | Video Communications Manager & Member Service Director, Fitness Business Association

12/08/2024 - 10:00am

12/08/2024 - 10:00am
12/08/2024 - 10:00am
  • Technical

Performance Screen/Assessment for 50+ Individuals

In this session, Robert Linkul will take you through the screening process he uses at TOA for his older adult clients. This step-by-step approach will teach you how to perform each of these assessments/screens and help you establish a great starting point (and re-assessing point) for your clients.

Robert Linkul | Owner, Training The Older Adult (TOA)
12/08/2024 - 10:00am
  • Business

How to Connect with Clients in the Virtual Coaching Space

During this session, you will evaluate your verbal and nonverbal skills as well as examine the nuances of communicating in a virtual space. This session is for all audiences and/or those professionals new to virtual coaching and training.

Erin Nitschke | Virtual Personal Training, Health and Nutrition Coaching Business, All About That Balance
12/08/2024 - 10:00am
  • Business
  • Technical

Top Professional Tips: Revenue-Enhancing Techniques for Ensuring Client Compliance

In this session, attendees will uncover the most effective strategies to increase client adherence, boost income potential, and drive more referrals. We'll delve into actionable methods that not only increase client compliance but also enhance overall client satisfaction and loyalty.

Josh Leve | Founder & CEO, Fitness Business Association & SUCCEED!
Liz Rodriguez | Video Communications Manager & Member Service Director, Fitness Business Association
12/08/2024 - 10:00am
  • Technical

Programming w/ the 4Q Movement Model

The course aims to teach coaches how to assess and plan programs that consider all aspects of fitness, ensuring clients achieve their goals without neglecting other important areas.

Roman Rodriguez | Co-founder / CEO, TCM: The Coaching Market

12/08/2024 - 11:00am

12/08/2024 - 11:00am
12/08/2024 - 11:00am
  • Business

Serving the Heart of Your Community: A Vision for Getting You More Connected

Understand how to leverage more inclusion in your business!  Take new insights that will allow you to reflect on how to enhance the inclusion of your community members to grow.

Katrina Wilson | Wellness & Education Consultant, Wellness Educator
12/08/2024 - 11:00am
  • Technical

Bone Health Bootcamp

Are you looking to take proactive steps to prioritize client bone health and overall well-being? This session is designed to educate and empower the fitness professional to better design and implement programs that best serve the needs of aging clients. Learn safe and effective exercises, improve communication skills, and help your clients achieve optimal bone health.

Christine Conti | CEO, Conti Fintess & Wellness LLC
12/08/2024 - 11:00am
  • Business
  • Technical

Balancing Variability and Specificity: A Fireside Chat on Keiser’s Resistance Training

Join us for an engaging fireside chat exploring the dynamic interplay between variability and specificity in training, featuring Keiser’s cutting-edge resistance equipment.

Steve Manz, MS Exercise Physiology, CSCS, XPS, CPT | Human Performance and Education Specialist, Keiser
Mac Calloway, CSCS, PES | Human Performance and Education Specialist, Keiser
12/08/2024 - 11:00am
  • Business

From Passion to Profit: Harnessing the Financial Potential of Your Fitness Business

Join us as we navigate through the key principles of profitability in the fitness industry, uncovering actionable insights and real-world examples that will empower you to maximize revenue streams and drive sustainable growth. From innovative marketing techniques to effective financial management, this session equips you with the tools and knowledge needed to harness the full financial potential of your fitness business.

Dan Kleckner | Owner, Kutting Edge Fitness

12/08/2024 - 1:00pm

12/08/2024 - 1:00pm
12/08/2024 - 1:00pm
  • Business

Overcoming Disease Through Neuromotor Training

Gain a better understanding of this revolutionary approach to managing and overcoming the effects of various diseases by harnessing the remarkable potential of neuromotor training as a powerful ally in the battle against disease.

Oliver Eehn | Health, Wellness Consultant, Optimum Fitness Systems
12/08/2024 - 1:00pm
  • Business
  • Technical

The Common Traits of the Most Successful Independent Personal Trainers

In this course, you will learn the step-by-step strategy for new independent trainers to follow in developing a standout brand, filling their ideal schedules and making an excellent living by earning a strong six figure income.

Billy Polson | Founder/Owner, DIAKADI Fitness
12/08/2024 - 1:00pm
  • Technical

Scaling Up: Deliver your Programming to Masses with Ease

Many good trainers can program for their clients and get results in 1:1 settings and even in small groups. When you're tasked with creating a training model meant to be executed by different coaches with different members at different locations, those same programs may not be able to meet all stakeholders where they currently are. This is where scaling your program comes into play!

Gini Grimsley | Director of Fitness Product, VASA Fitness
12/08/2024 - 1:00pm
  • Business

Top 10 Pain Points for Personal Trainers and How to Overcome Them

Take in a welcoming chat with some of the brightest minds in the industry as they discuss the biggest pain points personal trainers are experiencing and how to overcome them to live the life you deserve!

Lewis Agnew | COO, My PT Hub
Dan Poulter | Owner and Head Coach, Fitness Business Coaching

12/08/2024 - 2:00pm

12/08/2024 - 2:00pm
12/08/2024 - 2:00pm
  • Business

5 Ways To Get More Small Group Personal Training Clients In The New Economy

If you want to get more clients and make more money from your fitness business in the new economy...skipping this Keynote is unforgivable. Vince will go over 5 ways to help gym owners and trainers like you get more small group/semi-private clients so you can grow the profits of your business and enjoy more freedom in your life.

Vince Gabriele | Co-founder, KISS Marketing
12/08/2024 - 2:00pm
  • Business

20 Lessons in 20 Years - Insights from a Practiced Fit Pro

Over the course of a 20 year career, Dr. Nitschke has experienced both successes and failures. In this session, she shares the 20 most valuable lessons learned as a health and exercise professional. She also shares additional insight into how the landscape of the health and exercise space has evolved over two decades. This session is for all audiences.

Erin Nitschke | Virtual Personal Training, Health and Nutrition Coaching Business, All About That Balance
12/08/2024 - 2:00pm
  • Business

Maximize Your Impact: Essential ChatGPT Tools Every Fitness Professional Needs

By the end of this session, fitness professionals will have a deep understanding of how to implement ChatGPT into their workflows at an intermediate to expert level, allowing them to significantly enhance client interaction and reduce administrative burdens.

Ted Vickey | Founder and CEO, FitWell

12/08/2024 - 3:00pm

12/08/2024 - 3:00pm
12/08/2024 - 3:00pm
  • Technical

Harnessing Female Physiology: A Key to Enhanced Training

Unlock the potential of female physiology with a much needed update to your training approach. This insightful session, perfect for sports performance coaches, personal trainers, physical therapists, and exercise enthusiasts, focuses on the under-researched aspects of the menstrual cycle. By understanding these nuances, you can help your clients not only achieve their goals but also thrive in their overall well-being.

Mikayla Foss | Performance Coach, Exos
12/08/2024 - 3:00pm
  • Business
  • Technical

Creating "Craveable" Training Sessions

In this session, we'll learn to apply elements of habit building into your personal training sessions.  We'll also review how applying simple acknowledgement of meaning and purpose to single sessions can help your clients adhere and enhance their movement programming.

Jenna Zaffino | Founder, jennazaffino.com
12/08/2024 - 3:00pm
  • Business

Power of the Inbox: Tips & Tricks for Successful Email Marketing

This powerful seminar takes you step-by-step through the keys to effective email marketing: - What it really is (and isn’t) - What it can do for your business - And the five easy steps you must take to harness the power of the inbox!

Ken Countess | CEO, The Countess Group dba KENisEMAIL
12/08/2024 - 3:00pm
  • Business

Local SEO - Where to Start and Ways to #MakeASplash

Search engine optimization (SEO) can be a mysterious (or potentially expensive sounding) marketing buzzword for many facility owners. This session will break down local SEO, how it pertains to fitness facilities, and where they can stand to make quick and effective changes to help boost their rankings.

Tim Mauk | Business and Marketing Professional, GymSplash.com

 


 

Monday, December 9

All times in Central Time

12/09/2024 - 9:00am

12/09/2024 - 9:00am
12/09/2024 - 9:00am
  • Business

The Burnout Recovery Plan: A Step-by-Step Process to Rekindle Your Passion

Jenna will guide participants through a process that includes taking inventory of their current support systems, identifying energy-draining activities, and clarifying what truly matters to them. From there we'll use practical strategies for setting boundaries, prioritizing self-care, and cultivating a sense of purpose and fulfillment in your personal and professional lives.

Jenna Zaffino | Founder, jennazaffino.com

12/09/2024 - 10:00am

12/09/2024 - 10:00am
12/09/2024 - 10:00am
  • Technical

Training for Life: Five Functional Lifts for the Aging Adult

In this session Robert will showcase five specific lifts that will help all aging adults reach their maximum potential for perform daily life requirements like getting up and down from chairs, up and down off the floor, up and down stairs, pressing and pulling from over head and moving dynamically in multiple directions (fall prevention).

Robert Linkul | Owner, Training The Older Adult (TOA)

12/09/2024 - 11:00am

12/09/2024 - 11:00am
12/09/2024 - 11:00am
  • Business

Improve Client Compliance with the Science of Behavior Change

Tired of clients not following your plan? Tired of having the same conversations over and over again? We were too. For the past ten years we have been using behavior science to change the conversation around compliance. We will show you how to improve client compliance for a greater impact while also strengthening your bottom line. You have the exercise science and the nutrition science now it’s time to add in the behavior science for the win.

Scott Schutte | Co-Creator, The Healthy Behavior Institute
Janine Stichter | Co-Creator, The Healthy Behavior Institute

12/09/2024 - 1:00pm

12/09/2024 - 1:00pm
12/09/2024 - 1:00pm
  • Technical

Complete Programming: Developing and Delivering a Complete Training Package for Every Client

To create drastic, lasting changes for a client, a trainer must provide a holistic, lifestyle-based training package that includes in-person sessions, homework, and habit coaching. Expanded services allow the trainer to increase their sphere of influence beyond the gym walls and will help their clients reach their goals faster.

Gini Grimsley | Director of Fitness Product, VASA Fitness

12/09/2024 - 2:00pm

12/09/2024 - 2:00pm
12/09/2024 - 2:00pm
  • Business

Philosophy of Body: The Key to High Level Decision Making

This course will present the definition of Philosophy of Body and describe the several current "body views" that permeate the fitness and medical professions. It will discuss the pros and cons of each and present a novel body-view with its implications for decision-making in practice.

Greg Mack | Exercise Professional Education, Physicians Fitness LLC

12/09/2024 - 3:00pm

12/09/2024 - 3:00pm
12/09/2024 - 3:00pm
  • Business
  • Technical

Mental Performance Training and Strategies for Clientele

In this mental performance talk, you will learn a few key strategies that can be easily implemented in all client programs to help them succeed not only physically, but mentally and emotionally.

Tasha Wolf Whelan | Head Strength & Conditioning Coach, Lead Mentor, SC Manager, PRO Sports Club